Helping digital products, impact startups and organisations create sustainable change
Behavioural design & business consulting with Jeni Miles
Outcomes I deliver for a positive impact
Optimise for long-term monetisation
Build valuable experiences that convert customers into paying subscribers and members.
Convert intentions into real-world impact
Discover the power of behavioural science to optimise onboarding, improve user retention and drive positive behaviour change.
Scale and sustain eco-social change
Integrate science-backed strategies and research methods with a regenerative, life-serving mindset.
I'm Jeni, a behavioural scientist and digital business consultant with 14+ years of big tech experience
I’ve helped leading digital health, wellness, and educational products achieve meaningful engagement and develop sustainable monetisation strategies.
Now, I uniquely blend my knowledge of mobile growth frameworks with behavioural science, serving as a trusted advisor to future-ready organisations that prioritise long-term value creation and collective wellbeing.
My sweet spot?
Helping you scale engaging experiences that go beyond business as usual. I’ll uncover strategies to meet your audience’s needs through research, or analyse existing experiences to craft a clear product roadmap to deliver real-world positive impact.
Let’s co-create ethical and effective change together.
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Let's work together
Research & Insights
Uncover the ‘why’ behind behaviour, what motivates and blocks change.
- Fast-track innovation with behavioural design sprints
- Gather qualitative and/or quantitative behavioural research to inform your decisions
- Run evidence-based academic literature reviews
- Generate hypothesis-driven experiments to validate assumptions and inform product launches and iterations
Product & Growth Consulting
Let’s uncover ways to bring about positive digital behaviour change & outcomes.
- Consulting on challenges related to behaviour, product adoption, engagement and monetisation
- In-depth audits of your website, app and other touchpoints with concrete recommendations
- Support optimising your service, from recruiting and retaining members or volunteers, to growing funding and donations
Speaking & Training
I deliver impactful talks and workshops, tailored to your audience’s needs, both in-person and virtually. Whether you’re a large company or a small charity, I’ll inspire your team to drive meaningful change.
- Behavioural Science Foundations
- Facilitate Carbon Literacy for Tech Professionals course
- Learn how to integrate behavioural science principles to improve adoption, engagement and reduce churn
Plus, I’m available as a podcast guest speaker.
Maximising Positive Impact Through Behavioural Science
I’m a London School of Economics trained behavioural scientist, digital product expert and mum of two passionate about cultivating collective and planetary wellbeing.
Business as usual is no longer fit for purpose in an age of polycrisis. I’m taking the data-driven decision-making skills I’ve gained while at leading tech companies Google and Amazon to empower brands and social movements to drive positive behaviour change.
What else makes me different
Business Acumen
I help businesses scale and succeed through increasing customer LTV or implementing product growth loops, while keeping social responsibility paramount.
Justice-Oriented Impact
I co-create engaging and effective experiences that redefine business, and society, for the better.
Customer-Driven
I’m obsessed with achieving your specific goals by meeting the needs of your audience
Solving Behavioural Product Problems
Discover how applied behavioural science can remove blockers to achieve your goals:
Identified the key behavioural problem
Engaged users of top mobile subscription apps weren’t understanding the value proposition of upgrading, leading to low conversion rates. I identified a communication gap in clearly conveying the value of premium benefits.
Developed science-informed opportunities for experimentation
At Google Play, I researched, developed, tested and implemented a Behavioural Insights App UX Review Program that audited and delivered value-driving recommendations for premium mobile subscription journeys of over 60 leading global app companies.
Delivered measurable results
My program boosted subscription conversion rates and incremental revenue for 31 partners. Some results include:
- Self-improvement apps saw subscription conversion rate increases between 5-17%
- An educational app improved subscription conversion rate by 11%
- A language-learning app saw a 24% increase in click through to Premium and 5% overall subscription conversion increase globally
Its success led to a targeted expansion, with localised versions reaching Chinese, Japanese and Korean developers. Read more insights from a related collaboration with The Behavioural Architects.
My approach
My approach rests on 3 core pillars:
- Applied behavioural science
- Driving positive change
- Disrupting business as usual
Human-centred
Your first free call with me is an opportunity for us to cultivate a connection and focuses on finding a good fit for your needs.
Led by values
Ethical and eco-social considerations are integrated from the start. My Applied Behavioural Science Ethics and GAABS membership ensure the highest professional standards.
Choosing Projects
I prioritise partnering with those passionate about creating a thriving present and abundant future for all.
Unique offering
Based on our conversation and your specific needs, I'll develop a tailored solution to help you reach your goals.
Redistribution
I donate 10% of all my business profits to grassroots non-profit organisations. This way we can champion positive change together.
What others are saying
Simon Smith
Chair of East Herts Green Party
Sasha Korovkina
App founder of Eat It
Nir Eyal
Author of Hooked and behavioural design expert
Nir Eyal
Author and behavioural design expert
Nir Eyal
Author and behavioural design expert
Nir Eyal
Author and behavioural design expert